Conversion rate from the moment you kick off your widget absolutely dive down, which is because your Widget was new and you have some visitors coming back, the mistake here is that you only show the widget once per visitor which means you're only using the conversion increase once per person, while successful store makes sure everyone that checkout, as many time as they checkout, do so using a Tada Discount.
It is a tricky line to walk because you also don’t want to annoy your visitors. Some stores have audiences that are OK with this option.
Every new visit of a page that being said, it can get quite annoying for some type of persona and visitor type.
Enabling the clickable trigger may help too, it gives visitors the chance to trigger this once they found something interesting on your site.
When they initially land, they may not want to engage with your game, since they do not know if they will want to buy.
More things to test are the type of Widget for your audience. It is possible that your audience isn't the wheel type, or would be more the "Trendy wheel" type, for example, you could try this out.
But ultimately, usually, we see our Full-Screen Pop-Up and Small Pop Up work amazingly well for stores that have a more conservative audience.
We suggest running tests, of at least 1 month per widget, to really learn what works best and optimize. It's well worth it in the long run, but it does require a bit of testing in order to get the best results.
What is conversion rate?
How can Tada help with my store's conversion rate?